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WHAT WE'RE TALKING ABOUT
Social Media Advertising: To Boost or Not to Boost?

Social media sites such as Facebook and Instagram have many algorithms in place to determine which posts you see and which are buried at the bottom of your News Feed. This can make it harder for businesses who want to get their messages out on social media. So, the question is, should you pay for social media advertising?

Have you ever posted great content on social media only to be disappointed by how few people have seen the post? Organic reach on social media is unpredictable - there’s no guarantee that your content will appear in the newsfeed of those who like your Facebook page and Twitter is so fast paced that your followers could miss your posts.

Boosting your posts ...VIEW

How to reduce bounce rate
How to reduce bounce rate

What is bounce rate?

The bounce rate of your website relates to the percentage of visitors making single page visits – that is, the number of people who arrive and look at only one page before leaving the site. 

Bounce rate can be an important metric to understand how visitors are using your website. You should be aiming to encourage visitors to spend as much time as possible on your website browsing multiple pages, making purchases, signing up to your newsletter or doing whatever it is you want them to do.

It’s essential to keep visitors on your website as if they’re not on yours, it’s likely they’re on a competitors instead.

 

...VIEW

Breaking the myths: Why PR should be part of your business strategy

“If I was down to my last dollar, I’d spend it on public relations.”

– Bill Gates, Microsoft Founder

When it comes to Public Relations (PR) most, if not all people have heard of it, but many find it difficult to explain what it is, let alone why it’s beneficial. So, what exactly is PR?

Believe it or not there is much academic debate about what PR is. The simplest way to describe PR is that it is about reputation; the importance of what you do, what you say and what others say about you.

The Chartered Institute of Public Relations (CIPR) emphasise the impact PR has in earning understanding, support and influencing ...VIEW

Grow your business with r//evolution and NBSL funding

If you own a business which is based in Northumberland, County Durham or Tyne and Wear and are looking for help with your marketing or web design and development funding is available to help you achieve your goals.

Look no further than r//evolution marketing, as a registered provider for NBSL's North East Business Support Fund, we can take care of your marketing needs and you could receive funding for up to £2,800 of the costs!

NBSL has been supporting enterprise since 2007, helping businesses across the North East create more than 1,000 jobs with their funding and support programmes.

With their latest tranche of funding, NBSL is able to give businesses up to 35% of ...VIEW

Our work with Ali Hutchinson

Ali Hutchinson, an Arbonne Independent Consultant and blogger is passionate about clean eating, fitness, nutrition and wellbeing and wants to support others on their healthy living journey to achieve amazing results.

As a creative marketing agency, we were well placed to create and deliver an engaging marketing strategy for the brand - Ali Hutchinson. We were tasked to target a wider audience, develop a substantial online presence through a new dedicated website, and increase brand awareness to boost sales.

Design

Initially a brand identity was created for Ali Hutchinson, including a logo, colour palette and fonts. The brand was then rolled out ...VIEW

The r//eview with Gill Burgess

Here at r//evolution, we’re proud to have a track record of successful delivery across public, private and third sector organisations. We’ve won several awards for the work we have completed for our clients and continue to provide bespoke marketing services that drive business success. But none of that would have been possible without Managing Director Gill Burgess.

r//evolution is Gill’s baby, launched in her spare bedroom back in 2003, Gill has worked hard to build an innovative creative marketing agency with carefully crafted in-house expertise in every area of our business including Digital, Communications, Design and Online Marketing.

We sat down with Gill to find out ...VIEW

Social Media: What you should be doing to make your business stand out

Many people think social media management is as simple as posting content on Facebook, Twitter, LinkedIn, Instagram or any of the other social platforms you might care to mention. According to our Digital Director Adam Blenkinsop, that’s fine if all you want to do is have a presence. If you want to see real results however, social media involves so much more...

If you’re responsible for the social media of your business, there is a lot you could and should be doing, aside from just posting!

Here are 10 things to consider adding to your to do list (if they’re not already on it):

1. Develop your social media strategy

Before you do anything, you ...VIEW

Chrome is set to become more secure - is your website ready?

As Google Chrome steps up its fight against the unencrypted web, r//evolution’s head of development, Sam Leaver, explains what the changes will mean for website owners and how you can prepare…

Have you ever noticed that, when you click on your basket on an eCommerce website the browser address suddenly changes from HTTP to HTTPS? Have you ever really thought about what that means?

In a nutshell, HTTP (HyperText Transfer Protocol) is particularly insecure for login and transactional pages as it can allow an attacker to intercept passwords or card information as they travel across the network. HTTPS (HyperText Transfer Protocol Secure) on the other hand, ensures that ...VIEW

Warming the hearts of your customers this Valentine's Day

We recently took a look at the way media campaigns are encouraging people to change their lives. With Valentine's Day just around the corner, we thought we would pull together a few quick campaign ideas which will make people fall in love with your brand.

Last year, Kantar Media reported that, for the 12 weeks prior to the end of February in 2016, overall sales increased by 0.5% compared with the year before. Chocolate sales were up by 13%, sales of cut flowers increased by 7%, and sparkling wine sales were up by 15%.

Whether you’re looking for a quick sales boost or simply want ...VIEW

What to consider when rebranding your organisation

Your brand is often the first interaction customers, potential customers and target audiences will have with your organisation. Getting your branding just right will ensure that you attract the people you want to engage with and give the right impression.

If you’re not sure what you should consider when contemplating a rebrand, or maybe you just want to breathe a bit of fresh air into your brand - without losing any of the messages that go along with it – take a look at these top tips for rebranding.

Your logo isn’t a brochure

Your brand and business has a variety of elements from key messages, history and personality that you want to share with the ...VIEW