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The Do’s and Don’ts of writing a press release

In a previous blog, we broke some myths of PR, and explained how public relations is more than just writing press releases.

Press releases are still big part of PR and incredibly useful in communicating messages to target audiences. Media releases are not as simple as one might think and there’s lots to consider. In this blog, we will discuss the do’s and don’ts of writing a press release.


Make sure it’s newsworthy

Writing the press release is just half the battle… you need to draw upon your journalist contacts to successfully secure ...VIEW

Using video in your online marketing strategy

According to Entrepreneur, it is predicted that, by 2019 80% of online content will be video. Such a forecast seems entirely likely considering the rise of video content online in recent years. With online video now accounting for over two-thirds of all internet traffic.

It’s no surprise to hear that Google is the most used search engine in the world, however what may be unexpected is that in second place for daily hits is YouTube, and these hits are increasing all the time. Just look at these ...VIEW

10 Things Design Graduates Should Know

Our designers Ros Haverson and Steph Chalmers are both extremely skilled in brand identity, digital design and advertising. With their combined experience and industry knowledge, they are an asset to the r//evolution team.

With graduation on the horizon, we’ve put together a list of ten things we feel design graduates should know when preparing to enter the ‘real’ and exciting world of creative design...

1. Get stuck in...

Steph: Don't waste time worrying about not having a job. Build up as much experience as possible while you’re looking for your first step on the ladder - consider internships, work experience and offering your services up to local ...VIEW

Our work with Autumn Brewing Co.

The first brewing company in the UK to brew all of its beers and lagers in Britain using only naturally gluten-free brewing malts and ingredients, Autumn Brewing Co., offers consumers refreshing drinks - whether they observe a gluten-free lifestyle or not.

As a creative marketing agency, we were well placed to create and deliver a full marketing solution for Autumn Brewing Co., from designing a brand for the new company to coordinating a successful press launch of both the company itself and its ALT BREW range of products.


Our design team worked closely with the client to create a brand identity representative of the brewing company including ...VIEW

The r//eview with Sam Leaver

Sam Leaver joined team r//evolution in May 2016 and has, since then, helped our clients to stand out from the crowd with innovative digital projects.


With a wealth of knowledge in website development and all things digital, Sam provides an excellent service to all of our clients - looking at new ways of working and creating bespoke high-quality products

We sat down with Sam to find out more about our head of development...


So Sam, what’s your background?

I have a BSc(Hons) in Multimedia Technology from Leeds Metropolitan Uni and have, over the last 15 years, worked in-house and in agencies in both development and managerial ...VIEW

We’re strengthening our results-focussed service offer

We’re so delighted to announce a new dedicated online marketing service area as a result of increasing client demand and exciting new business wins.

From our office in the Northern Design Centre, we’ve established a dedicated online marketing service focussing on boosting search performance and conversion rates for our client base, from transactional purchases and lead generation to customer sign up.

We pride ourselves on having a team of experts in their fields, who work collaboratively, providing our clients with full-service marketing campaigns and activity. Although online marketing is a service we’ve provided our clients with for a number of years now, we decided it ...VIEW

Outdoor marketing: How to get your message across

Outdoor advertising is a highly effective way to promote a product or service and influence potential customers. It allows advertisers to take advantage of extended engagement with audiences in ways other mediums simply cannot match.

As the majority of us own a mobile device, it provides people with the ability to act instantly on advertising messages that they see be it by visiting the company’s website or interacting with the brand on social media. This makes outdoor advertising more relevant and meaningful now than it has ever been, putting marketers in a position of real strength in the media and marketing landscape.

So what are the benefits of using outdoor marketing ...VIEW

Explore the North East this long weekend

As May bank holiday is just around the corner, all of us here at team r//evolution have put our heads together to offer our top picks to make the most of your long weekend in the region.

We’re firm believers that the North East is an amazing place to live and work and we’re reminded of this each day with our superb views of Newcastle from r//evolution HQ on the top floor of the prestigious Northern Design Centre. As it’s the bank holiday weekend, there’s plenty going on – but here are our recommendations:


If you fancy a spot of retail therapy, be sure to check out ...VIEW

Social Media Advertising: To Boost or Not to Boost?

Social media sites such as Facebook and Instagram have many algorithms in place to determine which posts you see and which are buried at the bottom of your News Feed. This can make it harder for businesses who want to get their messages out on social media. So, the question is, should you pay for social media advertising?

Have you ever posted great content on social media only to be disappointed by how few people have seen the post? Organic reach on social media is unpredictable - there’s no guarantee that your content will appear in the newsfeed of those who like your Facebook page and Twitter is so fast paced that your followers could miss your posts.

Boosting your posts ...VIEW

How to reduce bounce rate
How to reduce bounce rate

What is bounce rate?

The bounce rate of your website relates to the percentage of visitors making single page visits – that is, the number of people who arrive and look at only one page before leaving the site. 

Bounce rate can be an important metric to understand how visitors are using your website. You should be aiming to encourage visitors to spend as much time as possible on your website browsing multiple pages, making purchases, signing up to your newsletter or doing whatever it is you want them to do.

It’s essential to keep visitors on your website as if they’re not on yours, it’s likely they’re on a competitors instead.