r:eaction
r:eaction's aim was to attract
budding entrepreneurs to their
series of workshops.
Entrepreneurs are creative
and forward thinking so we
wanted to get away from
people in suits and do
something a little more
interesting.
We were struggling to make the numbers and needed a campaign to attract hundreds of people to our start-up workshops. "Grow your idea" was a great way of stressing both the importance of growing businesses and building on people's ideas. It was so good we developed the brand to lead other activities for different markets! Thanks r//evolution!
Andy Hugman, r:eaction
