We created a stir at the ‘Marketing: the art of’ event at the Sage, Gateshead when promotional staff painted orange played celebrity publicist Max Clifford at his own PR game.
 
“We wanted to create an impact,” said r//evolution’s senior account manager, Hugh Medcalf. “So our orange people mingled with delegates, handing out tins of orange jelly beans.” When keynote speaker Max Clifford picked up a tin, Hugh took the opportunity to get a photo.
 
“In his talk Max stressed the importance of involving celebrities in order to increase media interest,” said Hugh. “The picture of him holding a tin of our jelly beans, flanked by our orange people is a classic example of this.”