If UK Haptics started from syringes and oranges, r//evolution marketing has taken the fruit a stage further, the Hexham-based agency’s Singing Orange is a symbol of bright ideas in creative marketing.  

It’s a cheery bit of YouTube-style computer video that is spreading r//evolution’s reputation.  Working with Business Link, the firm has brought colour to contracts for Arriva buses and trains, Hepple handmade furniture and as far afield as Bracknell Forest Council.

The Lookout Discovery Centre in the Berkshire town has just taken delivery of an interactive CD from r//evolution: Its manager Jacky Henderson says: “It’s fantastic and it gets us noticed”.