Advertising is a great way to get your brand in front of potential customers so, when it comes to marketing your business and building awareness of your products and services, media buying is essential.
What is media buying?
Media buying is the process of planning, negotiating and purchasing advertisments across various platforms - for example in print or online.
Establishing an identity and presence for your business is one of the most important things that you can do and media buying can give you access to all sorts of opportunities - such as adverts or advertorials.
Media buying will enhance your chances of visibility and user interaction and could include ads online, outdoor advertising (such as billboards or those on buses) or on broadcast platforms such as local radio or TV stations.
What can media buying do for my business?
According to an Outdoor Media Centre survey, 92% of shoppers said that they had been exposed to an outdoor advert 30 minutes before purchasing - so, getting your adverts in the right places is essential.
Cost effective media buying and advertising can:
- Raise awareness of your brand, products or services
- Underpin, amplify and support other marketing activity
- Increase web traffic and social media views
- Build a community and increase brand loyalty
- Drive sales
How can r//evolution help with media buying?
We are the r//esults agency and have a proven track record of securing excellent advertising opportunities for our clients. We have established relationships with numerous media outlets so can offer great-value rates and discounted offers for clients.
Over the years, we have secured advertising space in regional and national newspapers, trade publications, on the back of buses, boats and in football stadiums and numerous billboards. It's always great to see one of our adverts over the central motorway in Newcastle on our morning commute or while we’re shopping on Northumberland Street.