Whether you're new to the world of social media or have plenty of experience under your belt, it can be difficult to make sure your social campaigns are seen by savvy users on the right platform for your business.
Effective social media can complement your other marketing tools and help you achieve real r//esults.
If you have a consumer brand and want to attract new followers or a business where you need to recruit the cream of the crop - clever use of social media tools can help you boost visibility, engagement and brand awareness.
What is social media?
Social networking sites such as Twitter, Facebook, LinkedIn, Instagram, Snapchat and Pinterest allow businesses or brands to generate tremendous online exposure, showcasing products and services or sharing their good news. There are numerous platforms which you can tap into to increase your visibility online and drive traffic to your website.
Social media also gives you the opportunity to listen to what people are saying about your industry or even your brand or services. Having a voice and a substantial presence on social is a must and social media is one of the most frequently requested services by our varied client base.
What can social media marketing do for my business?
Today, 83% of marketers indicate that a presence on social platforms is important for their business and 84% of B2B marketers use social media in some form - so it's an important piece of marketing activity. All good modern marketing strategies will make effective use of social media to reach agreed objectives.
When measured and planned correctly, social media will generate leads and raise the profile of your brand.
With 40% of UK adults saying that it's very or somewhat important that the companies they purchase from have a strong social media presence, social media marketing is a powerful tool for all businesses.
Social media marketing can:
- Give you a platform to share your content, news and photos
- Build relationships with existing and potential customers
- Increase brand awareness and loyalty
- Increase website traffic
- Gain valuable customer insights on your brand or competitors
How can r//evolution help with social media?
As a leading PR agency, we can create a social media strategy or plan for your business and take the hassle out of setting up your platforms and creating interesting campaigns. We can be the voice of your brand online through intelligent social media management and delivery.
We're experts at social media engagement too - so we will make sure all of your conversations with followers reflect your personality and goals. There's an art to crafting content that drives likes, comments and shares - and we've got it covered.
Our social media experts will work closely with you to understand what your business is trying to achieve, so that your activity is taking place on the best platforms with the most effective design, objectives and messaging.
We can also recommend when social media advertising can help you increase followers and serve your content to a wider audience through an often budget-friendly spend.