In order to build and retain a reputable brand, your brand identity should be applied to all elements of your service, product or business. That's why you should partner with a design agency to make sure your design is spot on.
From your culture and staff attitudes, through to your business cards, email footer and marketing collateral, you should live and breathe your brand identity.
What is branding?
Branding represents you, your business and your ethos. It is the way that people will identify your company. Branding is arguably one of the most important aspects of any business - large or small, consumer or B2B.
While the foundation of your brand is your logo, branding goes much further than this. Every customer touchpoint should reinforce your brand differentiators - from your website to your customer feedback - in order to truly engage your target audience.
What can branding do for my business?
People tend to do business with companies that they are familiar with - if your branding is consistent and easy to recognise, people may feel more confident in your products and services.
Your full brand experience - from the visual elements like your logo, to the way your staff deal with customers - tells people a lot about the kind of company you are.
Branding can:
- Make your business more memorable
- Create a tangible personality for your brand
- Increase your credibility
- Give clients a sense of stability
How can r//evolution help with branding?
Branding and logo design is in our DNA.
Whether you're a start up looking for a cost-effective solution to get your business off to a flying start in a competitive marketplace or a well-established corporate in need of a new look, we can help.
We will create an identity which represents you and build a brand toolkit to ensure that your identity is always represented in the right way.
We can implement your new brand identity on everything you need for your business such as your website, e-zines, business cards, brochures and banner stands - we'll make sure that you stand out.
Take a look at our design portfolio or get in touch - we'd love to work together.
