Brand Development and Creation

Ali Hutchinson.

Branding.

Ali Hutchinson, an Arbonne Independent Consultant and lifestyle blogger is passionate about fitness, nutrition and wellbeing and wants to support others looking for healthier lifestyles.

r//evolution was tasked to develop an impactful and effective brand identity to establish Ali as a national lifestyle blogger whilst capturing her personality and positive attitude. This new brand was to be implemented across a range of online and offline marketing collateral to help support Ali’s wider marketing and business goals.

Brand Development Design Project

Initially, a brand identity was created for Ali Hutchinson, including a logo, colour palette and fonts. The lifestyle brand was then rolled out across marketing collateral such as business cards and a brand new bespoke website design. Working closely with Ali, we ensured the brand really represents both her personality and the business.

To tie in further with this digital activity, a branded e-zine template has been created which allows Ali to communicate and engage with customers directly. Direct Marketing is a great way to make effective use of the data capture from the website in order to drive sales and reach wider business goals. The r//evolution team has also created additional content to support Ali's business, including fully branded social adverts and downloadable healthy eating guides which complement the identity previously created.

Design of branded marketing materials

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