r//evolution was tasked to develop an impactful and effective brand identity to establish Ali as a national lifestyle blogger whilst capturing her personality and positive attitude. This new brand was to be implemented across a range of online and offline marketing collateral to help support Ali’s wider marketing and business goals.
Initially, a brand identity was created for Ali Hutchinson, including a logo, colour palette and fonts. The lifestyle brand was then rolled out across marketing collateral such as business cards and a brand new bespoke website design. Working closely with Ali, we ensured the brand really represents both her personality and the business.
To tie in further with this digital activity, a branded e-zine template has been created which allows Ali to communicate and engage with customers directly. Direct Marketing is a great way to make effective use of the data capture from the website in order to drive sales and reach wider business goals. The r//evolution team has also created additional content to support Ali's business, including fully branded social adverts and downloadable healthy eating guides which complement the identity previously created.