self assessment.

Michael O'Connor.

Ecommerce Website.

Luxury furniture retailer Michael O’Connor Furniture is a family business with a long history in the North East.

50% increase in online and phone sales

Michael O’Connor Furniture required a new website to reflect the luxury look and feel of the furniture they sell both in their showroom and online.

When the company came to r//evolution, the existing website had been trading for some time as a full eCommerce website but had a number of issues and was not user-friendly.

r//evolution designed and built a new, bespoke eCommerce website complementing the company’s existing branding. Following noted limitations of the previous website, r//evolution created a website which offered full product category descriptions with a variety of filtering options, to ensure that users could navigate around the website and find the products they were looking for with ease.

We conducted extensive keyword research and created fully optimised web copy to ensure Michael O’Connor was performing well in search engine results. Search Engine Optimisation (SEO) and blogging are ongoing for the website, to continually improve the site’s performance and accommodate new brands, ranges and products. As online sales are an important revenue stream for Michael O’Connor Furniture, r//evolution provides ongoing conversion rate optimisation (CRO), using analytics and user feedback to improve the performance of the website and ensure the best return on investment for our client.

To bolster sales, our online marketing team ensure that online advertising and pay per click activity is highly targeted. To tie in further with this digital activity, a branded e-zine template has been created with regular campaigns being sent to the company’s database. Fully branded direct marketing campaigns such as these are the ideal way to make effective use of the data capture from the website in order to drive future traffic to the site. Month on month sales so far indicate website traffic is growing. Since working with r//evolution, Michael O’Connor has experienced a 50% increase in online and phone sales with click only sales having grown by 164%.


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