Ali Hutchinson required a stylish yet highly functional blogging platform to allow her to demonstrate her expertise in health, fitness, nutrition and wellbeing. The website needed to be fully responsive and offer the ability to create a variety of content types including blogs, product pages and information pages, all with a strong emphasis on data capture and easy navigation to promote extended visits on the site.
The highly-skilled r//evolution digital team developed a bespoke website for the brand, creating a platform for Ali to share her knowledge, experience and advice on health, beauty, nutrition and fitness. The platform also needed to promote products that can support healthier lifestyles - including Arbonne. The end result provides a real insight into Ali's philosophy, Arbonne products and how Ali has discovered a positive work-life balance - encouraging others to consider becoming part of Ali’s Arbonne sales team. The bespoke website includes data capture to help Ali build relationships with both new and returning visitors. Data capture opportunities were integrated throughout the site in both the footer and through the use of highly-relevant pop-ups and forms. r//evolution continues to support Ali to build an engaging online persona - sharing relevant content on the blog and driving traffic to the website through ongoing search engine optimisation (SEO).
