What We Do
Take a more intelligent, intuitive approach to reaching target audiences and converting them into customers with inbound marketing.
The way we make purchase decisions - both as consumers and businesses - has changed. With a wealth of information at our fingertips, we no longer rely on salespeople or in some cases, the businesses themselves to sell to us.
Through our own online habits, we're able to recognise our challenges or issues, and then carry out research to find the best solutions. Inbound marketing ensures that your business or brand is reaching the right people without being intrusive or off-putting. At its core inbound marketing is customer-centric, helpful and delivers real r//esults.
If you want to start getting to grips with inbound and how it can help your business get more inbound leads and conversions - download our free ebook guide.
What is inbound marketing?
Inbound marketing puts the customer first. By crafting and distributing top-quality content that attracts and engages customers based on their needs and challenges, your brand is in prime position to be discovered.
Whether it's through search engines, social media, blogs, emails or your website, inbound marketing lets you be the answer to your customer's problems.
The inbound 'marketing methodology' helps your business take strangers and turn them into customers and even promoters of your brand. By using intelligent, helpful and strategic content, inbound marketing allows you to attract, convert, close and delight customers. This process of taking people from being strangers who are unaware of your business through to customers who are delighted with their experience of your organisation is what inbound marketing is all about. It helps you build solid, meaningful relationships with your target audience.
So, how does this happen? Individuals are transferred through these different stages using specific content types at specific times - from optimised blogs and keyword research to social media, landing pages, emails and surveys.
By creating and publishing relevant content, your marketing efforts will attract the right kind of traffic for your organisation and help engage even more customers.
How will inbound marketing help your business?
By aligning the content you publish and distribute with the key challenges and interests of your customers, you organically attract traffic that you can then convert, close, and delight over time to build successful relationships.
It gives you a chance to show individuals the value of your services and products. Inbound marketing is a step away from interruptive marketing. Most importantly, it positions you as a credible and trustworthy solution to a consumer problem or issue. When it comes to inbound marketing, everybody wins.
Carried out correctly, inbound marketing campaigns can help you achieve your business goals, whether it's increased traffic, more high-quality leads or customer retention, inbound marketing can help.
How can r//evolution help with inbound marketing?
r//evolution's expert team will guide you through all things inbound marketing. As a HubSpot agency partner, you know that your marketing efforts will be based on industry-leading methods and tactics when working with us. As a Newcastle HubSpot partner, we work with clients across Newcastle, the North East and beyond.
We'll support you through the whole process, from creating buyer personas, developing content strategies and distributing content so it reaches your target audience, we're here to help you achieve outstanding r//esults.
By creating and publishing specific content for your target audiences, our team will ensure your inbound marketing efforts are truly relevant and helpful to your customers.
Contact us to find out more about our work with inbound marketing and HubSpot, or start improving your online performance with our free lead generation ebook to boost the number of inbound leads you recieve.