Content marketing is all about turning traditional sales-led marketing upside down, offering helpful and insightful content for website visitors and customers. It’s less about your business and more about how your company can offer real value.
What is content marketing?
Content marketing is vital in a digital world where businesses struggle to get their voices heard. It’s all about creating content that is relevant, useful and interesting – that not only drives traffic to your website but is relevant for your existing and potential customers. Content marketing should be the foundation of your marketing strategy otherwise you may risk losing the interest of your stakeholders and target audiences.
Encourage your ideal customers to come to you - rather than wasting time, money, energy and resource promoting your business to people who may not be the right fit for you.
Content marketing should be built on research, a strategic plan and should be consistently reviewed and evaluated to offer the best results.
How can content marketing help your business?
Establishing a content marketing strategy initially requires you to thoroughly understand your customers and your ideal customers – discovering their interests and why they may connect with your brand and its offer.
It’s a no brainer that helpful and relevant content is going to resonate better with your audience. So, once you’ve done your research, you can fully understand who your customers are, what they are interested in and where they find information online, you can create content that will capture them. Engaging content helps to maintain visitors’ interest and encourages them find out more about your brand – helping build relationships.
Content marketing often goes hand-in-hand with on-page SEO (Search Engine Optimisation) too. Creating great content (that includes relevant keywords) can be an effective way to get your content and your website to appear in search engine results that are relevant to your business and its products or services.
All of this helps drive traffic to your website, engage target audiences, and ultimately encourages conversions and sales. When done well content marketing can have a big impact on your bottom line.
How can r//evolution help?
If you need support with content marketing – our team is here to help. From developing strategies to creating and distributing content, we can support your business every step of the way with its content marketing.
Talk to us to see how we can help you with content marketing.