Direct marketing can promote your businesses and keep you in the forefront of the minds of your customers.
What is direct marketing?
Direct marketing provides businesses with opportunities to communicate directly to customers through tools such as email marketing or door drops.
It is an essential part of any marketing strategy. Tools such as email marketing or though the door flyers can provide real results for your business - driving traffic to your website, creating leads and nurturing existing customers - but only if you approach it in the right way.
Used to speak directly to your target audience, direct marketing works best when it is personalised. 94% of businesses say personalisation is critical to their success. Personalisation can be achieved in a number of ways. From addressing the recipient using their first name or where they live, to sending a bespoke email based on products they have viewed on your website, there are a number of ways you can personalise your direct marketing campaigns.
What can direct marketing do for my business?
Direct marketing is a great way to target a specific audience or boost a campaign that coincides with your overall marketing strategy.
Direct marketing can:
- Target individuals who are most likely to respond to your offers
- Track the success of your campaigns
- Send personalised offers to potential or existing customers
- Communicate quickly with your customers
- Encourage repeat business
How can r//evolution help with direct marketing?
As the r//esults agency, we are able to design, build and distribute effective direct marketing campaigns across a wide range of sectors and businesses.
From helping you gather customer information to writing compelling content with creative calls to action, we take care of the whole process for you.
Why not get in touch with us to discuss your next campaign?