Ali Hutchinson.

Engaging Target Audiences.

Ali Hutchinson, an Arbonne Independent Consultant and lifestyle blogger is passionate about fitness, nutrition and wellbeing.

109% increase in Facebook engagement in the first six months

As a creative marketing agency, we were well placed to create and deliver an engaging marketing strategy for the brand - Ali Hutchinson.

We were tasked to target a wider audience, develop a substantial online presence through a new dedicated website, and increase brand awareness to boost sales.

Having created a brand identity and bespoke website for Ali Hutchinson, r//evolution is continuing to support Ali to build an online persona - sharing relevant content on the blog and driving traffic to the website through ongoing search engine optimisation.

To tie in further with the digital activity, a branded e-zine template has been created which allows Ali to communicate and engage with customers directly. Direct email marketing is a great way to make effective use of the data capture from the website in order to drive sales and reach wider business goals.

Complementing the online presence is a strategic social media plan and ongoing delivery support and guidance. r//evolution is working collaboratively with Ali to grow engagement across a variety of social media platforms including Facebook, Twitter, Instagram and LinkedIn. This includes social media advertising to bolster organic activity. Advertising is tailored to reach Ali’s key target audience and grow brand awareness and recognition.

Month-on-month results so far indicate website traffic is growing, as are new followers across social media channels.

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