SEO is something you'll hear a lot about, and is an increasingly important element to consider as part of your overall online marketing strategy.
What is SEO?
Search Engine Optimisation (SEO) is all about ensuring potential customers and clients can find your business online.
SEO involves a number of methods to help your site feature higher up in search engine results, whether that's Google or any other major search engine - good SEO helps you to reach audiences old and new.
SEO can be on-page, making the most of content across your website to increase your online presence. It can be technical, focusing on the elements you can't see, including how your website is setup and any behind the scenes content. Or, it can be off-page where you can use a variety of techniques to improve the way search engines understand and rate your page against others with similar content.
What can SEO do for your business?
Every year, more than 2 trillion search queries are made on Google alone.
SEO is vital for driving traffic to your website. No matter how impressive your website is, or the products and services it promotes, if nobody can find it you'll struggle to gain any real traction and compete with other organisations in your sector.
Optimisation helps your website appear in the search results when someone is using keywords related to your business - and often these keywords can differ from what you might initially think.
- Help improve your search rankings
- Bring in better quality leads
- Increase the visibility of your website
- Be an effective digital marketing strategy
- Raise the credibility of your brand
How can r//evolution support you with SEO?
Whether it's on-page or off-page SEO or technical SEO - our team is on hand to help explain what your business needs to do to reach its goals, and the best way to get there. Tell us more about you, your business and what you want to achieve and our experts will talk you through whether SEO is for you, and what type of activity can best help your business to grow online.
When it comes to SEO and your website, we'll make sure all content is written in a way that drives traffic to your site from search engine results. Our skilled team will conduct keyword research so we can understand exactly what your target audience is searching for and the words and phrases they are using.
Ongoing SEO is also important to ensure all new content is search-engine friendly, and to support your drive to appear higher up in even more search results. The r//evolution copywriting team will ensure your site is updated regularly with fresh, unique and optimised content, so you continue to see the benefits of increased traffic.
We'll keep you updated every step of the way, with regular SEO activity reports so you can see the r//esults and impact on your business.