Whether you're a social media novice or not, there are so many businesses on social media, it can be difficult to make your brand's voice heard.
Social media advertising can help support organic activity with a whole mix of other marketing methods, helping you to achieve real business r//esults.
What is social media advertising?
At its core, social media ads are paid for content. Generally, this means adding budget to your social media activity will help you reach more people, more often and encourage them to take the desired action.
Social media advertising can come in a wide variety of formats across a huge range of different platforms. There's Facebook, Twitter, LinkedIn, YouTube and Instagram - and that's just the start of it. From one or two strategic adverts to complex long-term social media advertising campaigns, there's plenty of options to suit any budget, brand or online objective.
Whether it's awareness, website traffic, lead generation or something else altogether, social media ads enable brands to reach the right people. In particular, social media advertising lets your brand get the screen time it deserves in the face of constantly changing algorithms and ever growing competition online.
Each platform offers several options when it comes to how your business can advertise, and different social media channels will suit different target audiences. The great thing about social media advertising is that you can pick and choose the most effective solution for your organisation.
How could social media advertising benefit my business?
Another feature which can make social media ads more effective than both online and offline alternatives is the hyper-detail you can add to each campaign. With social media advertising, there's no blanket approach involved when it comes to serving your ads to newsfeeds or timelines - adverts are highly targeted to reach only the kinds of people you want to target.
Do you only want to target married males aged 35 who have an interest in fishing and Thai cuisine? No problem. Whatever your ideal customer, whether it's B2C or B2B, social media advertising gives you the potential to connect with whoever you'd like. It's a refreshingly intelligent approach to advertising.
Social media advertising provides the opportunity to connect your online marketing efforts together with integrated activity and campaigns that stretch not only across different social media platforms, but your website, email marketing and more.
When it comes to social media ads, you can easily track budgets and ROI based on your objectives. With transparent and trackable cost per clicks, cost per impressions and other cost per actions - r//esults are easy to see and evaluate - not only at the end of a campaign but at every step of the journey.
How can r//evolution help with social media advertising?
Our social media savvy team know the ins and outs of each social channel and how advertising can help you reach your objectives.
Social media ad campaigns can be complicated, time-consuming, confusing and even expensive when managed poorly but that's why we're here to help. We'll talk you through each step and make sure your social media advertising is ticking all the right boxes.
Before we even get your ads up and running we'll work closely with you to understand what your business is trying to do, so we can ensure your social activity is taking place on the best platforms with the most effective design, objectives and messaging.
We know all about split testing, audience targeting, reporting and all the other technical elements. Working with any budget, our experts will help maximise results, getting your brand the visibility, awareness, engagement, leads or traffic you really want.
Tap into the potential of social media advertising today and reach new audiences and customers to help your business to grow. Get in touch today.
