Total campaign print reach: 1,614,421
Autumn Brewing Co. required a marketing partner to help:
In order to help change attitudes towards gluten-free beer as well as giving our client the opportunity to get feedback on their products, r//evolution organised a series of independent focus groups. This a qualitative evaluation of the product and understanding of the perception of the brand. r//evolution used the focus group feedback to form a strategic communications plan.
A full social media strategy was designed along with a social media content calendar to ensure a spread of high-quality content suitable for both coeliac sufferers and craft beer drinkers. Over a three month period, social media followers grew substantially, creating a real buzz around the launch of the company on social media.
r//evolution delivered a series of blog posts aimed at the company’s target audience. Blogs were intended to educate and drive interest in the new product range - highlighting what makes the ALT BREW range so different to other gluten-free beers.
r//evolution’s award-winning communications delivered a sustained PR campaign to launch the brewing company’s ALT BREW range. It achieved press coverage across all north east business press targets, food and drink trade press and gluten-free publications.
Building on the momentum of the launch of, r//evolution coordinated media relations activity immediately after the launch to announce the beers would be appearing on the shelves of a major national supermarket chain - just a month after the media launch.
The r//evolution team have been great to work with and are very knowledgeable in their specific areas of expertise. Over time the team have built up a good understanding of the business, its core values and key messages. The PR launch of the Business was handled very effectively by the r//evolution team
Writing of press releases and managing the follow up with different media outlets meant Autumn Brewing Co. was seen across different media platformsFounderAutumn Brewing Co.