self assessment.


Creation of model brands and printed materials.

Part of the Saga Group, innovative mailing house MetroMail services clients across multiple sectors including travel, financial, public sector, retail, mail order and medical.

The Brief.

Building on the Look Book project successfully delivered by r//evolution, MetroMail commissioned r//evolution’s creative team to develop three ‘model’ brands to demonstrate their service offer across three key industry sectors.  


travel brandingmakeup branding

motor insurance brandingletter design

The Solution.

The three 'model' brands created were: 

Retail sector: Glowgirl - an online cosmetics company  

Leisure sector: Cruise Control – a luxury cruise operator 

Finance sector: Track Motor Insurance – a motor insurance company 

A suite of collateral including one-piece mailers in many shapes and sizes - from 6 page to 12 page, A5 fliers and postcards, birthday cards, letters and transactional documents and polywrap A4 brochures was designed for each brand. r//evolution provided all the creative, enabling MetroMail to demonstrate their outstanding printing and finishing capabilities. 

The result.

MetroMail were so delighted with the design and finished print that the project was entered for Best Marketing Campaign at the Print, Design and Marketing Awards 2019 - and won!!

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