self assessment.

Workhorse.

Customer acquisition and lead generation.

Workhorse is a fast-growing SaaS provider offering business software solutions for SMEs across the UK. Through their innovative applications, Workhorse enables companies to improve productivity, increase efficiency and streamline business processes through effective business management software.

Within the first 6 months of activity, r//evolution increased the number of marketing qualified leads through online activity by 453%

The Brief.

Workhorse required a growth partner to help scale the business through effective customer acquisition and lead generation. The company wanted to move away from selling traditional software solutions and focus primarily on their order and inventory management software offering.  As well as generating new leads, Workhorse needed to enhance their perception within the industry & expand their reach throughout the UK.

 

The Solution.

Analysis of business revenue streams and sector performance trends identified two key areas of potential growth – Order Management and Inventory Management.

The growth strategy was built around the highest value verticals and location in each of the growth areas. The lead generation growth strategy focused heavily on online marketing – SEO, email marketing and paid search.

r//evolution also introduced and utilised HubSpot and this was vital to ensure that leads were taken on a personalised journey and progressed through the different stages of the marketing funnel.

By implementing HubSpot throughout the business, the use of personalised automation & data-intelligence removed many manual marketing processes and provided the team with valuable insight and analytics.

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