VEO software is now used in 20 countries around the world, including the US, China, Canada, Singapore and Kazakhstan
Significant US investment secured
VEO uses a blend of qualitative and quantitative data to provide deep behaviour insights, empowering individuals to take charge of their learning and share best practice with fellow students and colleagues.
VEO required a Growth Partner to evaluate the existing customer acquisition activity and provide a strategic solution to deliver against the business’s growth target.
A series of workshops were held with the senior leadership team to swiftly identify the opportunities & challenges the business was facing. We worked with the team to identify the best fit growth markets across a number of territories including the US, Mainland Europe & the UK.
Key Buyer Personas for each customer demographic created clarity of customer need and a framework for the subsequent customer acquisition strategy.
A scalable Customer Acquisition Strategy was delivered through 4-6 week cycles, driving faster results and better performance using real-time, data-driven review and refinement.
A Customer Data Platform (CDP) was embedded within the business, streamlining the tech-stack to allow efficient execution through automation & data-intelligence, and the removal of manual processes.
Subsequently the team used the CDP to deliver a high performing lead generation customer acquisition and customer nurturing strategy to drive rapid growth through the business.
