James Burrell.

Email Marketing and Social Media Training.

A successful family owned builder’s merchant, James Burrell has been in business in the North East since 1877.

Increased Facebook post likes by over 1000%

The Brief.

With no sustained or proactive approach taken to marketing previously, James Burrell was keen to grow its online presence. Particular focus was placed on increasing brand awareness and highlighting the Builders Merchants’ contribution to the North East and Yorkshire economies. Through a range of online marketing activities, the company was looking to reach new branch trade-counter customers as well as engage and build stronger relationships with current customers.

The Solution.

To engage customers of James Burrell, a range of on-brand strategic e-zines are issued to the customer database. These include news and updates, as well as more incentive-led communication providing information and detail about monthly offers and discounts.

Working collaboratively with the James Burrell team, r//evolution offer social media consultancy and training enabling the company to maintain a consistent social media presence, engage customers and reach new potential customers across the region. Using analytics r//evolution provide support to allow James Burrell to keep building on social activity and its success to support its wider business goals.

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