VEO uses a blend of qualitative and quantitative data to provide deeper insights, empowering individuals to take charge of their learning and share best practice with fellow students and colleagues.
VEO required an experienced marketing agency to provide a full inbound marketing solution. This encompassed everything from content creation and distribution, to lead capture and marketing automation. VEO needed a results-focused agency, able to drive results and boost return on investment.
On behalf of VEO, r//evolution implemented a full inbound marketing solution. This included creating engaging, keyword-rich blog content to drive users to the VEO website from search engines. r//evolution also implemented an effective content distribution strategy, promoting content via a set of carefully curated social media channels.
More exhaustive content was created in the form of eBooks. The eBooks required basic contact details to be submitted before download. In such a way, r//evolution was able to generate qualified leads for additional marketing activities and sales interactions.
Using innovative HubSpot marketing solutions, r//evolution also implemented marketing automation to re-engage leads and help them progress to the next stage of the customer journey. In such a way, r//evolution helped to boost traffic, leads and conversions, by successfully engaging users throughout.