Inbound Marketing.

Celerity is an established data-driven IT company, delivering traditional and managed IT services from five offices across the UK. Over recent years, the business has been transitioning away from selling traditional hardware and support services, moving into the cloud and managed services arena.

Based on the initial work carried out, Celerity appointed r//evolution to carry out inbound marketing activity throughout 2019.

The Brief.

Celerity contacted r//evolution seeking an experienced inbound marketing partner to raise awareness about key products and services surrounding data protection, cyber security and IT infrastructure. Utilising Celerity’s existing HubSpot account, r//evolution’s online marketing team were tasked with launching a full inbound marketing campaign highlighting three key products. The overall aim of the activity was to boost lead generation, as well as positioning Celerity as a voice of authority in the IT services industry.

The Solution.

On behalf of Celerity, r//evolution implemented a full inbound marketing solution for all three services. Initially, the inbound marketing team carried out keyword research and a content audit to ensure that existing content was well optimised and existing assets could be used to leverage results. To bolster this further, r//evolution’s online team created landing pages and lead flows aimed at maximising conversion opportunities throughout the campaign.

From here, r//evolution implemented an effective content strategy which included blog, infographic and eBook creation, along with regular social media posting highlighting key messages. This in turn coincided with a carefully thought-out content distribution and conversion path strategy, which included promoting content via organic and paid social media, as well as sharing content with trade outlets.

To coincide with this, r//evolution utilised the HubSpot automation tools to ensure that leads were taken on a personalised journey and progressed through the different stages of the marketing funnel. In such a way, r//evolution helped to boost traffic, leads and conversions, by successfully engaging with users throughout.

This inbound marketing service included lead nurturing and optimising activity to consistently improve marketing performance and help Celerity to achieve its business objectives. 

For inbound marketing solutions throughout the UK, contact our expert online marketing team today.

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