As part of elite:’s relationship with r//evolution, the fitness provider required a growth partner to help the business to introduce automation tactics to help streamline marketing and sales processes. Utilising HubSpot, r//evolution were required to set up automated workflows to nurture new leads as well as looking after existing clients.
After scoping out the initial requirements, r//evolution created a series of value-added content (eBooks, videos and infographics) that would help the sales team to maximise sales opportunities. Based on user intent and progressive profiling, r//evolution created a series of personalised workflows that automatically enrolled users based on user interaction.
Coupled with this, r//evolution’s automation specialists created a series of tasks, reminders and deals when leads met specific criteria – this streamlined and removed many of the manual sales and marketing processes in the business.
The r//evolution team was also tasked with implementing a customer nurturing strategy. Through HubSpot’s automation functionality, r//evolution created a high-performing customer nurturing strategy to build brand loyalty, generate referrals and increase customer lifetime value.