New Brand Development.

Three initial creative themes were produced and presented to the client, from which they selected their preferred option. The selected brand identity incorporates the silhouette of a Purple Sandpiper encased in a bold lime green sphere. The circle around the Purple Sandpiper bird represents a lense used to view/conserve coastal wildlife in its habitat. The colour palette ranges from lime green through to a rich racing green, with a colour gradient adding depth and interest. The main font selected was Impact which off-sets the iconography, creating a distinct and clear brand identity. A secondary font, Lato, was introduced to identity individual service areas. Once agreed, the brand was applied to a range of merchandise, including eco friendly bamboo t-shirts, bio-degradable paper cups and shopping bags, demonstrating its flexibility.

r//evolution produced a simple Brand Toolkit for both in-house and third party use, and the logo was supplied across a variety of file types ensuring consistency and accuracy in its application.