Donwood Glass achieved the business KPI's within the specified timeframe
Alongside development of a new bespoke website, a range of online marketing activity was planned and delivered to support Donwood Glass’ wider business goals to increase customers and sales.
The new website was designed, developed and written with Donwood’s ideal audience and customers in mind to help grow traffic. Data capture opportunities were a key aspect of the new digital platform, to drive leads and enquiries online.
Keen to establish an engaging online presence and stronger brand positioning, a social media strategy and content calendar were created to guide all content and social activity - with branded social media channels established for brand consistency. Content was shared via these channels to engage current and potential customers, with strong calls-to-action to increase web traffic.
Ongoing blog and content activity helps position the brand in line with business objectives whilst offering added value to customers and website visitors in the form of helpful information. The content created also supports SEO (Search Engine Optimisation) efforts, making effective use of keywords and search terms of its customers - boosting organic search traffic levels even further.
Landing pages have also been created for use in digital campaigns and Pay Per Click (PPC) activity to optimise the conversion process, supporting both traffic and leads objectives.
A bespoke on-brand ezine was designed and built to reflect the modern brand identity and website. The ezines allow regular communications to be sent to engage the company’s customer database, sharing news and blogs even further to grow traffic, leads and sales.