self assessment.

Foam Superstore.

Organic & Paid Social.

Foam Superstore is one of North East England’s leading foam suppliers, providing a range of products from sofa seat foam refills, to cut to size foam and custom-made caravan, boat and chair cushions.

The Brief.

Foam Superstore required assistance in implementing a regular organic social media posting schedule, highlighting key services, offers and promoting engagement-focused content. They required high-quality content to spread brand awareness and encourage sales.

They also required help in taking their paid social activity to the next level. This meant implementing vigorous A/B testing, intelligent audience targeting and intelligent ad optimisation to ensure maximum performance and return on investment.

The Solution.

From an organic social perspective, r//evolution implemented a regular posting schedule on Foam Superstore’s Facebook, Instagram and LinkedIn accounts. Posts covered a range of topics, from key products, to offers and engagement-focused content. Implementing this new strategy has driven concrete results, with a 50% boost in page likes, alongside an increase in reach and engagement.

From a paid social perspective, r//evolution has ensured effective targeting, ad copy and creative, whist implementing rigorous split testing. Subsequently, the Foam Superstore Facebook page has experienced a 75% uplift in impressions, corresponding to a 228% increase in link clicks and a 391% increase in conversions.

 

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