Establishing key relationships with local media
Haines Watts North East required an experienced PR agency to promote Haines Watts to a regional audience. The company has two offices located in the North East in Newcastle and Darlington and required public relations activity to target key publications in these areas.
r//evolution’s award winning public relations team worked closely with the team at Haines Watts North East to establish a set of strong key messages which would help portray the accountancy firm as a national brand with a local touch. With the key messages established, we worked with the team to draft and disseminate press releases and have secured coverage in key media titles including The Journal, The Northern Echo, Northern Insight, Bdaily and North East Business Insider. Additional support has included the coordination of staff photography for public relations opportunities across the Newcastle and Darlington offices, social media guidance as well as providing advice on SEO (Search Engine Optimisation). Public relations work is ongoing for the Newcastle and Darlington offices and we continue to raise the profile of Haines Watts North East.