First result in Google for important keywords including Soy Candles
Northumbrian Candleworks required a responsive and effective eCommerce website in order to increase online sales volume, with a particular focus on growing the number of direct consumers alongside a healthy trade and wholesale customer base. As such, Search Engine Optimisation (SEO) was key for the business to drive additional traffic and sales through its website.
As part of a wider website development project, r//evolution’s online marketing team planned and delivered an ongoing SEO (Search Engine Optimisation ) campaign. Initially, extensive keyword research was conducted and fully optimised web copy for the website was created to ensure Northumbrian Candleworks was performing well in search engine results. SEO and blogging is an ongoing process for the website, to continually improve the site’s performance and accommodate for new products and fragrances.