76% increase in linkedin follows
The company has been providing design-conscious, technically advanced kitchen worktops to homeowners and businesses alike since 1935. Bushboard ranges include technically-advanced resin composites and cutting-edge solid core worktops, available in contemporary designs, in addition to stylish kitchen and bathroom splashbacks.
Bushboard required an experienced team of digital marketers to support their in-house team, fuelling growth and ROI on social media platforms. They required a solid social media strategy able to support their key messages and target key audiences, whilst providing robust campaign measurement techniques and reporting.
Additionally, Bushboard needed assistance in boosting web traffic through an intelligent content marketing strategy, centred around the Bushboard blog.
r//evolution created a comprehensive social media strategy, designed to highlight the unique selling points of Bushboard’s ranges, engage key target audiences and obtain return on investment.
This activity has boosted follower numbers, impressions, click and engagement figures across Bushboard’s Facebook, Instagram, Twitter and LinkedIn accounts. In the first three months of activity, Bushboard’s LinkedIn following increased by 76%, whilst Facebook link clicks were boosted by 59%.
r//evolution also assisted with creating engaging blog content centred around key trends, ranges and FAQ’s. Using keyword research, r//evolution created high-quality blog content to attract new website users via search engines.