Marketing leads generated
The Able Agent required a growth partner to help the business introduce a 30-day marketing campaign using HubSpot and marketing automation. The Able Agent team wanted to introduce marketing automation tactics to nurture leads through a series of automated workflows as well as creating efficiencies for the customer service and sales team. The purpose the automation was to ensure leads were primed to purchase a subscription at the end of the 30-days and that the sales and customer service team had visibility of all activity.
After scoping out the automation requirements, the r//evolution team designed and built a series of responsive landing pages using HubSpot. All landing pages were A/B split tested and specifically designed to convert visitors into leads.
r//evolution’s online marketing team then created a series of automated workflows that nurtured leads as well as providing the sales and customer service team with the information, content and technology to maximise sales opportunities.
By creating a suite of personalised value-added content as well as setting up a series of tasks, reminders and notifications, r//evolution removed time-wasting repetition and inefficiencies. In doing so, The Able Agent team were able to have clear visibility on the success of the campaign and allowed the team to focus on selling.