Jaguar Land Rover.

Technical Retailer Apprentice Animation.

Jaguar Land Rover is a global brand which operates a highly successful Retailer Apprenticeship programme. Across the UK, there are a variety of exciting opportunities within the organisation for apprentices, helping many young people kick-start their careers in the automotive sector and learn new skills.

The animation was well received by the Jaguar Land Rover team - on time and to budget

The Brief.

Jaguar Land Rover required a bespoke animation to promote it's Technical Retail Apprenticeship Scheme to potential applicants across the UK.

The modern, colourful animation needed to promote the benefits of a Jaguar Land Rover Retail Apprenticeship to technically minded, ambitious individuals who are keen to enter the automotive sector.

The Solution.

r//evolution's creative design team addressed the brief and came up with a number of proposed approaches at the outset of this exciting project. Through discussions with the client, a preferred approach was agreed and a storyboard scoped out.

A range of characters and colour schemes were looked at before our creatives selected the very best fit for the look and feel for the iconic Jaguar Land Rover brand. Apprentice characters were designed to reflect potential applicants and feature heavily in the animation – complete with professional voice overs and background music.

The animation was well received by the Jaguar Land Rover team - on time and to budget, working within the existing Jaguar Land Rover brand guidelines to create a contemporary, engaging animation. 

Now taking pride of place on the Jaguar Land Rover Apprenticeship Scheme website, the animation has been watched thousands of times.

 

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