r//evolution's creative design team addressed the brief and came up with a number of proposed approaches at the outset of this exciting project. Through discussions with the client, a preferred approach was agreed and a storyboard scoped out.

A range of characters and colour schemes were looked at before our creatives selected the very best fit for the look and feel for the iconic Jaguar Land Rover brand. Apprentice characters were designed to reflect potential applicants and feature heavily in the animation – complete with professional voice overs and background music.

The animation was well received by the Jaguar Land Rover team - on time and to budget, working within the existing Jaguar Land Rover brand guidelines to create a contemporary, engaging animation. 

Now taking pride of place on the Jaguar Land Rover Apprenticeship Scheme website, the animation has been watched thousands of times.