Northumbrian Candleworks required a fully responsive and effective eCommerce website that would allow them to make the most of selling online.
It was important that the new website allowed consumers to buy products online, while offering a separate member section where trade orders could also be placed by retailers. Internationalisation of the site was also required In order to allow sales outside of the UK.
The new website provides a contemporary and sleek design helping position Northumbrian Candleworks as a quality and luxury brand.
A responsive site, consumers are able to browse and buy products easily using any device with clear call-to-actions and several opportunities to cross-sell.
Internationalisation allows users to choose the language and currency they’d prefer to shop in, and includes functionality for international shipping.
Data capture opportunities are present on the site too, allowing shoppers to sign up to the newsletter. This provides Northumbrian Candleworks with an effective way to keep in touch with their audience, improving lead generation and conversion rates.
Most importantly, the website includes functionality for retailers to request a trade account and once approved, allows them to browse and purchase products from the trade section of the online store whilst logged-in.
Intelligent filters allow visitors to quickly and easily find exactly what they’re looking for, making browsing through the product catalogue a positive experience.
