There has been an increase in online bookings for the Christmas pantomime from 25% of tickets booked through the website in the previous year to 40% of tickets.
Increasingly customers are looking to book tickets online, using desktop and mobile devices. As such, Queen’s Hall Arts Centre required an updated website to maximise on this trend. The website required impactful event listings pages and a user-friendly booking system for customers to purchase tickets online.
r//evolution designed and developed a fully on-brand website with the functionality requirements specified by Queen’s Hall Arts Centre to promote the centre online and increase ticket sales.
Queen’s Hall wished to implement Spektrix ticketing system as its in-house box office software. Spektrix box office system is used by theatres, halls, opera houses and arts centres, allowing consumers to book tickets with an easy to use online system that allows customers to register or login, choose a delivery or collection method and choose their seats. Spektrix also integrates with in-house box office systems.
Our expert developers created a customised integration with the box office system allowing it to work seamlessly with the website, improving the user experience of the website and driving online ticket sales.
Queen’s Hall Arts Centre has been a r//evolution client for more than a decade and we always look forward to supporting them with creative marketing and web development.
As markets move even more towards online booking, having a website that allows ease of use, accounts & basket shopping, clear visible seat picking and up-selling, it is ever more important for us as a theatre to be offering these services. Integrating Spektrix within the Queens Hall Arts Centre website gives clear continuity from start to finish when booking tickets improving the customer experience.
Marketing ManagerQueen's Hall
