self assessment.


Website Design.

Independent bookshop Cogito Books in the historic Northumberland market town of Hexham, is a real treasure-trove, attracting book lovers and new readers alike from far and wide to browse its shelves.

The Brief.

With a carefully curated collection of over 10,000 titles in store, and an exceptionally knowledgeable staff team, Cogito’s comfy sofas, thoughtful displays and engaging children’s area promote a happy browsing experience and opportunities for serendipitous discoveries. 

Since opening its doors in a delightful cobbled street in 2001, Cogito has developed a reputation for discovering reading gems, delivering the best customer service, and creating a place of inspiration. 

Cogito’s manager wanted a website that reflects the shop’s unique qualities, providing online visitors the same quality of experience as the bricks and mortar shop offers.  


The Solution.

r//evolution's digital creatives worked with the Cogito team to plan their new website, providing guidance at every stage to ensure that site offers an exceptional user journey, and a true Cogito experience. 

The meticulous site planning paid off, with intuitive navigation guiding the user throughout the site seamlessly, whilst ensuring Cogito’s specialist services such as its Reading Treat and next day ordering service are apparent. Site copy is written to deliver effective optimisation, with intelligent use of search words and terms. 

Impactful images commissioned specially to populate the site enable the user to get a feel for the warmth of the welcome that visitors to the Hexham shop enjoy, and the personal service offered by the knowledgeable and enthusiastic Cogito team.


The website looks great and we’ve received some lovely comments about it from customers

Claire and Mike
Independent book shop owners
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